When Crumb Brothers Artisan Bread closed its doors this past March, Cache Valley lost a valuable part of its small business community. Co-owners Diane and Bill Oblock, who are also married, decided that after 30 years as small business owners, it was time to pursue other interests.
But artisan bread lovers can finally rejoice, for Crumb Brothers has just reopened, and although it’s under new management, customers can still expect the same high-quality hand-crafted loaves that they know and love.
On Sept. 19, Crumb Brothers reopened after a Logan couple, Rudo and Luba Otrusinik, announced that they had purchased the original building, located at 291 S. 300 West, Logan. The Otrusiniks also purchased the original Crumb Brothers name and recipes from the Oblocks in order to continue the business’s legacy.
According to The Herald Journal, the Oblocks originally founded Crumb Brothers back in 2003 and were part of the movement that brought European-influenced artisan baked goods into Cache Valley. They served breakfast and lunch, and also sold loaves at Smith’s in Logan and in the Cache Valley and Salt Lake City Gardener’s Markets.
They Oblocks were also very dedicated to bringing eco-friendly measures into the Cache Valley small business community, and the Crumb Brothers building — designed by a local architect — was the first commercial property in Logan to use a geothermal heating system.
The newly-opened Crumb Brothers is still located in the same building and will be selling baked goods at the Downtown Salt Lake City Farmers Market in the near future, The Herald Journal reported.
The Otrusiniks have already made social media an important part of the Crumb Brothers new-and-improved brand, which many small business experts would agree is a smart move considering that content marketing and blogging can increase revenue by as much as 40%.
The new Crumb Brothers is once again joining approximately 250,000 other small businesses in Utah, according to UPR, which account for 500,000 jobs within the state — which is nearly half of Utah’s workforce, said Jeff Edwards, the president and CEO of the Economic Development Corporation of Utah.
And for anyone who happens to be in the area, make sure to stop by for a freshly-baked loaf or pastry! The Otrusiniks have expanded the operating hours of Crumb Brothers, and the shop is now open Wednesday through Saturday, 7 a.m. to 6 p.m., and Sundays 11 a.m. to 5 p.m.
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