How many times throughout your life have you sat and said to yourself, “I wish someone would pay me to travel the world,”?
WOW Air, a low-cost airline based out of Iceland, recently offered a once in a lifetime position for patrons: live in Iceland for the summer and travel to eight different locations across the globe, courtesy of the airline.
Usually, when someone thinks of a great job being offered through an airline, it’s for a mechanical or service technician (although roughly 131,500 of them were employed in the U.S. last year). Not this time, though.
WOW Air offered to pay one passenger and a friend about $4,000 a month to visit eight random destinations from Iceland and document their experiences. There are 38 total WOW Air destinations across Europe, the United States, Canada, and Asia, including Dublin, Milan, Paris, and Barcelona. WOW Air states that travel guides (the winners) received “flights, hotels, activities and travel allowance all paid for by WOW air. Travel Guides will also gain social media exposure and hopefully some priceless memories.”
As travel guides, the winners will document their journeys in a digital guide, which includes finding the best places to eat, drink, and other noteworthy places.
The entire adventure lasts about 10 weeks, with each individual trip lasting between two and four days. Out of the eight total trips, four of them are domestic trips to various locations within Iceland.
The underlying cause for WOW air’s decision to fund such an adventure is unknown. Although the airline industry can be relatively lucrative, even the motorcoach business does well — accounting for 751 million passenger trips every year — and transport more people than some airlines in certain years. So this could be a stunt used primarily to gain capital, but that’s unlikely. Not directly, anyway. The airline is giving away money to the winners, but in return, they are getting international exposure on both news platforms and the winners’ social media sites, as well as increasing tourism attention to Iceland.
An ABC News article quotes the marketing manager of WOW air. The article claims that Erla Bjorgheim Palsdottir stated that “we are always trying to find new and exciting ways to engage with our demographic…this is a fun way to encourage people to be spontaneous and creative. We truly believe that this amazing opportunity will draw some amazing talent our way.”
Whatever their reason, it was too good of a deal to pass up.
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